ESG

ESG  Hero Image

ESG in action

Safeguarding our licences and strengthening stakeholder trust are critical to long-term value creation.

With more than 8.3 million customers and products sold across metropolitan, regional and remote communities in seven states and territories, we are in a unique position to leverage our reach and deliver positive impacts.

In FY26, we refreshed our environmental, social and governance (ESG) priorities to strengthen alignment to our enterprise strategy and enable clearer performance monitoring through our ESG scorecard. These priorities are:

  • Protect and enhance the value of our social licence
  • Maintain trust across our digital experiences
  • Operate responsibly and sustainably for long-term growth
Enterprise Strategy Pillars
Strengthen our Domestic Position Lead in Digital Entertainment Build a High-Performance Enterprise
ESG Priorities
Social license icon Protect and enhance the value of our social licence
Digital experience icon Maintain trust across our digital experiences
Growth icon Operate responsibly and sustainably for long-term growth
Our Goals
  • Maintain strong governance and stakeholder relations
  • Grow the value of our licences by embedding responsible practices across core operations
  • Create value for partners and communities across Australia
  • Protect customer privacy and the security of data and systems
  • Use data ethically and transparently across all digital products and experiences
  • Maintain robust levels of regulatory compliance and demonstrate leadership in responsible play
  • Reduce climate risk within own operations
  • Effective reporting of mandatory ESG requirements
  • Enhance team culture and capability to deliver on long-term growth

Read on to learn more about the topics that matter most to our customers, communities, team members and partners, and the actions we’ve taken this year.

Protecting and enhancing the value of our social licence 

We're committed to supporting responsible gambling by providing customers across our digital and retail channels with practical tools and information, and access to help if they may need it. Our approach focuses on keeping the games fun and safe through our responsible play programs.

We also aim to create positive and sustainable community impact by supporting thousands of small businesses, strengthening charity partnerships, collaborating with industry, and contributing to the broader social and economic wellbeing of our communities.

For more information, see our Responsible Play and Community pages.

Operating responsibly and sustainably for long-term growth

We operate our business ethically and responsibly, delivering our products in a sustainable way while aiming to make positive impacts for our customers, people and retail partners.

This includes maintaining our licencing and regulatory obligations, demonstrating leadership in responsible play, responding to climate-related risks and opportunities, and optimising the use of natural resources within our operational footprint.

Operating responsibly also depends on a resilient and sustainable workforce, built by attracting, supporting and retaining talented people – and by investing in capability to support performance, future skills and internal mobility.

For more information, see our Workplace page and our Voluntary Sustainability Report.

For climate-related disclosures, see the Sustainability section in our 2026 Annual Report.

Maintaining trust across our digital experiences

As we evolve into a more digital-focused organisation, the ethical use of data and protection of customer data remains central to maintaining the trust of our customers, partners and regulators.

For more information about our approach to customer privacy and data security, see our 2026 Voluntary Sustainability Report.

For further details about our material topics, ESG strategy and FY26 performance, download our 2026 Voluntary Sustainability Report. 

See a copy of our 2026 Voluntary Sustainability Report

2026 Sustainability Report

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